You’re Not the Problem:

What Science Says About Why We Drink

FREE MASTERCLASS on DEMAND

Understand the real reasons behind your drinking - and what you can do about it.

Our very first masterclass brought together people from all over the world  for an hour of science, real-life experience, and surprising truths about alcohol.

The feedback was incredible — people said it was eye-opening, supportive, and helped them finally understand why drinking can feel so hard to change.

If you missed it live, don’t worry — you can still watch the replay. Simply sign up below and we’ll send the link straight to your inbox.

In this free masterclass, you’ll learn:

  • Why our brain tells us we like alcohol

  • Why drinking can become a habit that is hard to break

  • How alcohol can affect us differently (especially during midlife)

  • Why none of this is our fault

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About Your Hosts

Meet Annie and Charles Knowles — a husband and wife team who’ve walked their own very different paths to the same powerful truth- when it comes to alcohol, the story we’ve been sold isn’t the full picture.

Charles is a Professor of Surgery and Clinical Director of Research at Cleveland Clinic London. After decades of working in high-pressure environments and quietly struggling with his own relationship with alcohol, he decided to explore the science behind drinking - and what really drives it. That journey became personal and professional, ultimately leading him to write Why We Drink Too Much, a book that combines the latest research with real-life insight.

Annie is an accredited sobriety and life coach, with a background in NHS health education and wellbeing. After going alcohol-free in 2021, she’s helped many women - across sobriety communities and especially those in healthcare and emergency services - take a break from drinking, rediscover balance, and reclaim their confidence. Her coaching blends lived experience, trauma-informed tools, and gentle accountability.

Together, they’re passionate about helping people feel more empowered, informed, and less alone.
This masterclass is a chance to press pause, get curious, and hear what the science (and real life) has to say — without pressure, shame, or labels.

We Look Forward To Meeting You!