You’re Not the Problem:

What Science Says About Why We Drink

FREE MASTERCLASS on DEMAND

Understand the real reasons behind your drinking, and what you can do about it.

Our very first masterclass brought together people from all over the world  for an hour of science, real-life experience, and surprising truths about alcohol.

The feedback was incredible - people said it was eye-opening, supportive, and helped them finally understand why drinking can feel so hard to change.

If you missed it live, don’t worry , you can watch it on demand . Simply sign up below and we’ll send the link straight to your inbox.

In this free masterclass, you’ll learn:

  • Why our brain tells us we like alcohol

  • Why drinking can become a habit that is hard to break

  • How alcohol can affect us differently (especially during midlife)

  • Why none of this is our fault

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About Your Hosts

Meet Annie and Charles Knowles - a husband and wife team who’ve walked their own very different paths to the same powerful truth- when it comes to alcohol, the story we’ve been sold isn’t the full picture.

Charles is a Professor of Surgery and Clinical Director of Research at Cleveland Clinic London. After decades of working in high-pressure environments and quietly struggling with his own relationship with alcohol, he decided to explore the science behind drinking - and what really drives it. That journey became personal and professional, ultimately leading him to write Why We Drink Too Much, a book that combines the latest research with real-life insight.

Annie is an accredited sobriety and life coach, with a background in NHS health education and wellbeing. After going alcohol-free in 2021, she’s helped many women - across sobriety communities and especially those in healthcare and emergency services - take a break from drinking, rediscover balance, and reclaim their confidence. Her coaching blends lived experience, trauma-informed tools, and gentle accountability.

Together, they’re passionate about helping people feel more empowered, informed, and less alone.
This masterclass is a chance to press pause, get curious, and hear what the science (and real life) has to say — without pressure, shame, or labels.

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We Look Forward To Meeting You!