What is sobriety coaching and how can it help me?

Sobriety coaching is a forward-focused, practical approach to help you rethink your relationship with alcohol and build a calmer, more confident life. Unlike therapy, it doesn't dwell on the past — it focuses on developing real strategies, new habits, and self-awareness to help you move forward in a way that feels right for you.

What is grey area drinking?

Grey area drinking describes the space between occasionally having a glass of wine and being alcohol-dependent — and it's where many women quietly find themselves. You might not think you have a 'problem,' but alcohol has become a way to cope, unwind, or switch off. If you're questioning your relationship with drinking, you're already in the right place.

What's the difference between sobriety coaching and therapy?

Therapy typically explores past experiences, trauma, and psychological patterns — and it has real value. Coaching is different. It's strengths-based, action-oriented, and focused on where you're going rather than where you've been. If you're ready to make changes and want practical, compassionate support to do it, coaching is likely the right fit.

Do you only work with women?

While the majority of my clients are women, my coaching is open to anyone. My approach is inclusive and always tailored to the individual — whatever your background or circumstances.

Do you work with people who are alcohol-dependent?

No — individuals with alcohol dependency require a specialist level of clinical care that falls outside the scope of coaching. I work with people who are sober curious, in early recovery, or simply ready to make healthier choices around alcohol. If you're unsure whether coaching is the right fit, book a free discovery call and we'll talk it through honestly. If you need specialist support, I'm happy to point you in the right direction.

Can I work with you if drinking isn't my concern?

Absolutely. While I specialise in alcohol-free coaching, I also work with clients on confidence, mindset, stress, burnout, and navigating life transitions — whether or not alcohol is part of the picture. If you're ready to feel clearer, calmer, and more in control, coaching can help.

What services do you offer?

I offer a range of coaching support including: 1-2-1 Coaching — personalised, confidential sessions tailored entirely to you; The 100-Day Reset — a group coaching programme running from Sober October through to the New Year; Masterclasses — focused sessions on confidence, stress, and alcohol-free living; and Online Coaching — all sessions are available virtually, so location is never a barrier.

How much does coaching cost?

1-2-1 coaching is priced on a bespoke basis, tailored to your individual needs and the level of support that's right for you. The 100-Day Reset group programme is £650. Book a free discovery call and we'll find the right fit together — no pressure, no obligation.

Do you work online or in person?

Primarily online via Zoom, which means I work with clients across the UK and beyond. Occasional in-person sessions may be available — get in touch to discuss.

How long does coaching take?

Every journey is different. Some clients notice a shift within a few sessions; others benefit from ongoing support over several months. There's no fixed timeline — we work at a pace that feels right for you, with the focus always on sustainable, lasting change rather than quick fixes.

Is coaching confidential?

Yes, completely. Everything discussed in our sessions stays between us. The only exceptions are legal or safeguarding obligations — for example, if there is a risk of harm to yourself or others. Your privacy, trust, and growth are my absolute priorities.

What qualifications do you hold?

I hold a Life Coaching Diploma, Confidence Coaching qualification, and DISC Practitioner certification — all from The Coaching Academy. I'm also an NLP Practitioner, IPHM accredited, and a Sober Club accredited coach. Before moving into coaching, I spent 33 years working as an NHS professional, and that experience informs every aspect of my compassionate, trauma-aware approach.

How do I get started?

Book a free discovery call — it's a relaxed, no-obligation conversation to explore what you need and whether coaching feels like the right next step. You can book directly via the website or get in touch through the contact page.

How do I hear about upcoming offers and masterclasses?

Sign up to the newsletter to stay up to date with upcoming masterclasses, group programmes, and new offers — including the next 100-Day Reset cohort.

Coaching for Calm, Confident Alcohol-Free Living

I work with capable, caring women who look "fine" on the outside — but inside feel tired, stuck, or quietly questioning their relationship with alcohol, stress, or themselves.

My coaching is informed by lived experience, professional training, and collaboration with leading researchers in alcohol and behaviour change - including work connected to Why We Drink Too Much - so you get support that's human, informed, and practical.

Pricing for 1-2-1 coaching is tailored to your individual needs. Book a free discovery call and we'll find the right fit together.

Executive Services

1:1 Sobriety & Life Coaching

Personalised, private coaching to help you reset your relationship with alcohol, reduce stress, and feel more at ease in your life.
✔ Trauma-aware and non-judgemental
✔ Bespoke to your goals and pace
✔ Online or in-person options
✔ Ideal if you feel stuck, overwhelmed, or quietly questioning
Prices on request

Book your Free call now!
Multi-Session Coaching Package

For women who want deeper, supported change over time.
✔ Work through emotional triggers and habits
✔ Build sustainable strategies
✔ Increase self-trust, confidence, and resilience
✔ Starts at 6 sessions & best value for ongoing support
Prices start from £750

Let's Talk - Its Free!
100-Day-Reset Group Coaching

A supportive, guided space to explore alcohol-free living alongside like-minded women.
✔ Community support
✔ Structured guidance
✔ No pressure, no labels
✔ Ideal if you don’t want to do this alone
Next group launches 1st October - £650

Register Your Interest
Additional Coaching Support

I also support women with confidence, life transitions, stress, and recovery from burnout.
This work often runs alongside sobriety coaching - because everything is connected.
This is bespoke to everyones needs & situation, please feel free to be open about how any additional support you need.

Book a Discovery Call

The 100-Day Reset - Group Coaching Programme Starting 1st October 2026 · £650 (less than £50 per week)

Take on Sober October and beyond with a small, supportive group of like-minded women. Over 14 weeks of live Zoom coaching, you'll get science-backed tools, weekly journaling prompts, and guided support through the festive season — all the way to the New Year.

No willpower. No white-knuckling December. Just honest, judgement-free coaching to help you reset your habits, rebuild your energy, and step into 2027 feeling clearer and more confident.

Spaces are limited — this is an application-only programme.

Quote from Laura Smith about positive effects of the 100 Day Reset on her mindset, confidence, stress management, and self-awareness, with a 5-star rating.

FIND OUT MORE

Why People Trust My Work

Alongside my personal journey, I bring professional experience and evidence-based training to my work.

I’m the co-creator of the 100-Day Reset, a structured programme supporting women to rethink alcohol, reduce stress, and build calmer, more confident lives.

I also collaborate with Professor Charles Knowles, co-author of Why We Drink Too Much, contributing lived experience, coaching insight, and real-world application to the science behind drinking behaviour.

My background includes 33 years in the NHS, alcohol education training, coaching qualifications, and ongoing professional supervision.

Everything I offer is grounded in compassion, integrity, and real life - not quick fixes or pressure.

A woman standing outdoors in a wooded area during autumn, wearing an orange turtleneck sweater and smiling at the camera.

Wondering or worrying about the investment?

Pricing for 1:1 work is personal - because your situation is. Rather than a fixed menu, I'd prefer to have a real conversation first, understand what you actually need, and then talk about what makes sense. The discovery call costs nothing and commits you to nothing.

If cost is a barrier, please reach out anyway. I work with a small number of women at a reduced rate - and I'd rather find a way to support you than have money be the reason you don't take this step.

Take the first step for Free Today!

Annie Knowles sitting on a rustic, straw-woven swing decorated with green leaves and red flowers, set against a background of lush greenery and palm trees. She is smiling and clasping her hands together.

“Annie is passionate about the benefits that being sober brings and so I was delighted to have a coaching session with her to kick start my own journey.”

— RH BERKSHIRE, COACHING CLIENT

Coaching for Calm, Confident Alcohol-Free Living

1:1 Sobriety & Life Coaching

Multi-Session Coaching Package

100-Day-Reset Group Coaching

Additional Coaching Support

The 100-Day Reset - Group Coaching Programme Starting 1st October 2026 · £650 (less than £50 per week)

Why People Trust My Work

Wondering or worrying about the investment?

“Annie is passionate about the benefits that being sober brings and so I was delighted to have a coaching session with her to kick start my own journey.”