Coaching for Calm, Confident Alcohol-Free Living

I work with capable, caring women who look “fine” on the outside — but inside feel tired, stuck, or quietly questioning their relationship with alcohol, stress, or themselves.

My coaching is informed by lived experience, professional training, and collaboration with leading researchers in alcohol and behaviour change — including work connected to Why We Drink Too Much.

This means you get support that’s human, informed, and practical — not generic advice.

  • 1:1 Sobriety & Life Coaching

    Personalised, private coaching to help you reset your relationship with alcohol, reduce stress, and feel more at ease in your life.

    ✔ Trauma-aware and non-judgemental
    ✔ Bespoke to your goals and pace
    ✔ Online or in-person options
    ✔ Ideal if you feel stuck, overwhelmed, or quietly questioning

    Book a Discovery Call

  • Multi-Session Coaching Package

    For women who want deeper, supported change over time.

    ✔ Work through emotional triggers and habits
    ✔ Build sustainable strategies
    ✔ Increase self-trust, confidence, and resilience
    ✔ Starts at 6 sessions & best value for ongoing support

    Book a Discovery Call

  • 100-Day-Reset Group Coaching

    A supportive, guided space to explore alcohol-free living alongside like-minded women.

    ✔ Community support
    ✔ Structured guidance
    ✔ No pressure, no labels
    ✔ Ideal if you don’t want to do this alone

    Next group launches 23rd March

    Register Your Interest

  • Additional Coaching Support

    I also support women with confidence, life transitions, stress, and recovery from burnout.

    This work often runs alongside sobriety coaching - because everything is connected.

    This is bespoke to everyones needs & situation, please feel free to be open about how any additional support you need.

    Book a Discovery Call

Supporting NHS & Blue Light Emergency Service Staff in Taking a Break from Alcohol

🔹 30-day alcohol-free experiment
🔹 Community support from like-minded professionals
🔹 No pressure, no judgement—just exploration and encouragement

📖 Find out more: [View Full Blue Light information Flyer]

  • Annie Knowles provides specialised support for staff working in the NHS and other Blue Light emergency services, including Fire, Ambulance, and Police. Through the Blue Light & NHS Alcohol Experiment, she helps individuals take a 30-day break from alcohol in a supportive and understanding community.

    This initiative is designed specifically for those in high-pressure roles, offering guidance, resources, and peer support to explore life without alcohol in a non-judgemental and compassionate space. Participants gain valuable insights into their relationship with alcohol and develop healthier coping strategies, all while being supported by others who truly understand the unique challenges of working in frontline services.

Why People Trust My Work

Alongside my personal journey, I bring professional experience and evidence-based training to my work.

I’m the co-creator of the 100-Day Reset, a structured programme supporting women to rethink alcohol, reduce stress, and build calmer, more confident lives.

I also collaborate with Professor Charles Knowles, co-author of Why We Drink Too Much, contributing lived experience, coaching insight, and real-world application to the science behind drinking behaviour.

My background includes 33 years in the NHS, alcohol education training, coaching qualifications, and ongoing professional supervision.

Everything I offer is grounded in compassion, integrity, and real life — not quick fixes or pressure.

A woman standing outdoors in a wooded area during autumn, wearing an orange turtleneck sweater and smiling at the camera.
Annie Knowles sitting on a rustic, straw-woven swing decorated with green leaves and red flowers, set against a background of lush greenery and palm trees. She is smiling and clasping her hands together.

“Annie is passionate about the benefits that being sober brings and so I was delighted to have a coaching session with her to kick start my own journey.”

— RH BERKSHIRE, COACHING CLIENT